Health care
Obama's structure on most health care questions seems to be very effective. In the last two debates, he has started out by giving a personal acecdote about health care, then has branched off into his plan and its various benefits. Again I say this: Joe the Plumber might start to rival Bob the Builder as the most popular single-name, blue-collar professional in the U.S. Expect Joe the Plumber books on your bookshelves in a couple of months.