Attendees were asked to wear black for the 43 students.
Martinez spoke about how two predominant labels have emerged surrounding Latina women.
The Hate Wall event encouraged students to tackle stereotypes they have experienced.
Events will continue through Oct. 15.
Students wrote down negative language associated with their identity on cardboard "bricks."
The organization said Pujols is a role model for Hispanic students.
The week's events included movies, speakers and KU piñatas.